Available at every drugstore, convenience store and grocery store in the country, ChapStick is one of the most popular lip balms ever made. A staple for almost 100 years, these sweet, flavored wax sticks command over 55% of the lip balm market. Second-place competitors Burt’s Bees and Carmex each have about 30%. How ChapStick Began … Read more
Pat Riley has another chance at success 25 years later. In the 1988-1989 NBA season his Los Angeles Lakers sought their third-straight NBA Championship. Lakers players and fans used the motto THREE-PEAT, and it caught on. The Lakers fell short, losing in the finals to the Pistons. But Riley came away a winner. His company, … Read more
The call, “Let’s get ready to rumble!” has appeared in countless boxing matches, WWE events, movies and video games. Most people recognize it as an announcement for something big. What they may not know is that the phrase is a trademarked sentence whose owner has turned it into a $400 million business. How It All … Read more
Paris Hilton became “famous for being famous,” especially after appearing on the hit reality show The Simple Life. Hilton may be caricatured as a pampered “dumb blonde,” but she has been smart enough to file a raft of trademarks that protect her name, image and famous phrases. Hilton’s Background Paris Whitney Hilton is the great-granddaughter … Read more
Emeril Lagasse is an award-winning chef who owns several restaurants, has written over 10 cookbooks and has appeared on dozens of cooking-related TV shows. Like Cher and Madonna, he’s famous enough to only go by one name. Despite this success, most people who know the name Emeril immediately associate it with one word: “BAM!” The … Read more
John McEnroe is one of the greatest tennis players in the game’s history. Bursting onto the professional scene at 20, he transformed the game and held a long-running rivalry with Swedish tennis star Bjorn Borg. McEnroe was as famous for his on-court antics as he was for his volleying skills, and nothing cemented his bad … Read more
Taylor Swift reigns over the pop charts, but the singer can also lay claim to being the queen of trademarks. She has trademarked several of her famous phrases and images. She even famously trademarked the names of her cats. It’s all part of the successful media empire she has been building from an early age. … Read more
Football fans instantly recognize the stylized bird and blue colors of the Seattle Seahawks logo. The Seahawks won their first Super Bowl in 2014, and that gave even more people the chance to wonder what that bird was. How the Team Started In 1974, the city of Seattle received word that it would soon host … Read more
Subaru has built a reputation as a reliable car whose models regularly make the top 10 lists for safety. Its advertising promises you’ll be able to protect the ones you love by driving a Subaru. The Subaru logo is distinctive for its star pattern. How do those stars symbolize the company? Start of Subaru Subaru … Read more
The large, retro-looking logo of Warner Brothers has graced movie screens for more than 100 years. The studio has released some of film history’s most notable movies, including Casablanca, Streetcar Named Desire, The Matrix and Batman: The Dark Knight. Warner Brothers is a multinational entertainment conglomerate with headquarters in Hollywood, but it began as a … Read more
Yahoo is the oldest company to come out of the tech boom of the 1990s. Its brash name, bold purple colors and funny advertising seemed like the heralds of a new age. Since its founding, its logo has reflected key moments in Yahoo’s history. Impact of Yahoo For many in the 1990s, the portal with … Read more
Choosing a business name is one of the most important decisions that an entrepreneur can make. The name of a company forms the foundation upon which all other factors are built. A weak name can set up an entire business for failure, regardless of its products or services. Avoid overused clichés and choose a name … Read more
Paramount Pictures is the longest operating and only remaining major studio in Hollywood. This historic studio has produced thousands of memorable films and movies over more than a century. Its iconic mountain logo still opens many famous movies. Started with a Nickelodeon Paramount Pictures had its start in 1912. Adolph Zukor was a New York … Read more
In 1901, businessmen Charles Somers and Jack Kitoyl purchased a baseball team they named the Cleveland Bluebirds. When the Major League of Baseball formed, the Cleveland team became one of its charter members. Early Uniform and Logos At the time, the team had simple logos and uniform designs. The original team uniform of 1901 featured … Read more
In 2020, the company behind Aunt Jemima announced it was changing the name of the famous baking mix. For many people, it was long past time. For years, Aunt Jemima has been criticized by many as a racist, insensitive spokesperson. The image of Aunt Jemima depicted on the box has changed several times, and it … Read more
If you think of pizza when you see a red roof, you’re not alone. All over the world, a red roof is associated with Pizza Hut. With more than 18,700 locations, it is the world’s largest pizza chain. Since its founding over 60 years ago, with a brief exception, the chain has kept that bright … Read more