The History of the Apple Logo
Whether you have a Mac, iPhone or tablet, you are probably familiar with Apple products. Apple is one of the most famous technology companies in […]
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The History of the Starbucks Logo
When people see the Starbucks logo, they often think of a hot cup of coffee, a pastry or two, or an iced beverage that’s full
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Is It Trademark Infringement to Target a Competitor’s Name on Google Ads?
To date, the purchase of competitors’ trademarks as keywords that activate sponsored links has spurred more than 100 trademark infringement lawsuits in the U.S. and
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How Trademarks Protect Brand Identity
Think of all you’ve invested in building your brand. You’ve carefully crafted a brand identity that appeals to customers and sets you apart from competitors.
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How To Obtain Trademark Rights
A business can obtain trademark rights in two primary ways. 1. By applying for a federal trademark registration. 2. By establishing a common law trademark,
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Trademark Monitoring Strategies You Can Implement
Trademarks are an important part of protecting your intellectual property, strengthening the legal position of your brand, and carving out a chunk of a market
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Considerations Before Registering a Dead Trademark
Entrepreneurs spend a lot of time trying to find the right marks to use for their businesses. Registering trademarks can help businesses to establish their
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Small Business Owners: Why You Need a Trademark Attorney
Unfortunately, many small business owners fail to take the time to determine whether the name they have chosen for their product or business is actually
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Case Study: Brewery Vivant vs. Tired Hands
In this article, we will discuss the trademark conflict between Brewery Vivant, a micro-brewery and producer of “Farmhand” French farmhouse-style ale, and Tired Hands Brewing
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When Do I Need a Trademark?
If trademarks aren’t required by law, does your company even need one? The trademarking process consumes both time and money, so many companies might think
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What is a Service Mark?
Clients often call me to register a trademark for their business. However, sometimes they need a “service mark” instead of a trademark. Definition of a
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“Honest” Trademarking: Jessica Alba versus Mommy Blogger
Trademark disputes are inevitable. Every year, the United States Patent & Trademark Office (USPTO) processes hundreds of thousands of trademarks applications. The fact that the
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Why the Apple Watch isn’t called the iWatch
Beginning with the return of Steve Jobs in 1997, Apple began its comeback with the introduction of new products. Some of its most successful products
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What Mobile App Developers Need to Know About App Trademarks
It’s been a long, hard slog, but after weeks of all-nighters, countless cups of java, and a brilliant idea or two, your mobile app is
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Before You File A Trademark
The trademark registration process might involve many steps, but it need not be complicated. If you take the proper steps before submitting your application, you
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Case Study: NY State Department of Economic Development v. Coffee Shop
In the following article, we will outline a trademark infringement case involving a coffee shop and agents for the New York State Department of Economic
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