Can You Trademark a Business Concept?

Though you cannot trademark a business concept, you may be able to trademark the name, logo, or slogan used to brand your business.

This information was provided by our founding attorney, Xavier Morales, Esq. 

Business concepts

It might be possible for you to craft and trademark a slogan that embodies what you consider your business concept to be. For example, the fast-food chain Burger King has a trademark on the slogan “HAVE IT YOUR WAY”, which may have been inspired from a component of the fast food giant’s business model.

Common Trademark Topics for Business Owners

The Process for Registering a Mark/h2>

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Xavier Morales, Esq.

About the Author

Xavier Morales, Esq.

Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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for your business name, logo, or slogan.

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866-618-2517

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Contact

Law Office of Xavier Morales
P.O. Box 6510
San AntonioTX 78209

office: 1-866-618-2517
fax: 1-866-639-4889