Can You Trademark a Business Concept?
Though you cannot trademark a business concept, you may be able to trademark the name, logo, or slogan used to brand your business.
It might be possible for you to craft and trademark a slogan that embodies what you consider your business concept to be. For example, the fast-food chain Burger King has a trademark on the slogan “HAVE IT YOUR WAY”, which may have been inspired from a component of the fast food giant’s business model.
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