Yes, you can trademark a DBA.

You can trademark a DBA or fictitious business name if you use the name to brand your products or services. If you use a particular DBA as your brand name, it is entitled to the same legal protection that any other brand name would receive. By trademarking your DBA, you would prevent competitors from using the name to create confusion or mislead consumers.

In order to register a trademark, you will need to demonstrate to the United States Patent and Trademark Office that your DBA is distinct and that you intend to use it as a brand for your goods or services.  Trademarks exist specifically to prevent your competitors from using similar branding elements. As such, your trademark will only cover your particular field or market.

If you are considering using a distinct DBA, trade name or fictitious business name, you should contact us today to discuss protecting that name with a trademark.

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