Can You Trademark a Business Model?

People planning a business model

Business models do not qualify for trademark protection.  A trademark is a name, logo or slogan used to brand a product or business.  Since a business model cannot be used to brand a product or business, it is not something that can be trademarked.

If you wish to create a name, logo or slogan that captures the spirit of your business model and use that name, logo or slogan to brand your products or services, then you may be able to trademark that name, logo or slogan. For a name, logo or slogan to qualify for trademarking, it will have to be unique enough to set your business apart from the competition.

Common Trademark Topics for Business Owners

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