Can I Trademark Packaging?

People working on designs for packaging

Yes, you can trademark packaging.

You can trademark any names, logos, or slogans that you use on the packaging for your products. The identifying that you use to package your product can be trademarked as they serve to distinguish your product from competing items. Slogans, logos and names can all be trademarked individually. The protections provided by the USPTO extend to the way that the trademarks are used, which is to say that a trademarked logo retains its trademarked status after being placed on packaging.

Using trademarked materials on a product’s packaging will prevent a competitor from using a similar packaging arrangement for their product. This is an excellent way to build and strengthen brand recognition for your particular set of products as the packaging will be distinct and unique. Please note that trademarking the packaging for a product will not protect the product or contents of the package from duplication.

Contact our associates today if you would like to discuss trademarking aspects of your packaging.

Common Trademark Topics for Business Owners

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