Can I Trademark Packaging?

Yes, you can trademark any names, logos, or slogans that you use on the packaging for your products.

This information was provided by our founding attorney, Xavier Morales, Esq. 

People working on designs for packaging

The identifying that you use to package your product can be trademarked as they serve to distinguish your product from competing items. Slogans, logos and names can all be trademarked individually. The protections provided by the USPTO extend to the way that the trademarks are used, which is to say that a trademarked logo retains its trademarked status after being placed on packaging.

Using trademarked materials on a product’s packaging will prevent a competitor from using a similar packaging arrangement for their product. This is an excellent way to build and strengthen brand recognition for your particular set of products as the packaging will be distinct and unique. Please note that trademarking the packaging for a product will not protect the product or contents of the package from duplication.

Contact our associates today if you would like to discuss trademarking aspects of your packaging.

Common Trademark Topics for Business Owners

The Trademark Process

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Xavier Morales, Esq.

About the Author

Xavier Morales, Esq.

Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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Get the trademark protection you need for your business name, logo, or slogan.

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Law Office of Xavier Morales
P.O. BOX 3256
Austin, TX 78764

office: 1-866-618-2517
fax: 1-866-639-4889