Can You Trademark a Business Model?
No, you can not officially register a trademark for a business concept with the USPTO.
Business models do not qualify for trademark protection. A trademark is a name, logo or slogan used to brand a product or business. Since a business model cannot be used to brand a product or business, it is not something that can be trademarked.
If you wish to create a name, logo or slogan that captures the spirit of your business model and use that name, logo or slogan to brand your products or services, then you may be able to trademark that name, logo or slogan. For a name, logo or slogan to qualify for trademarking, it will have to be unique enough to set your business apart from the competition.
Common Trademark Topics for Business Owners
- Branding for Freelancers
- Trademarking a Logo
- Requirements for the Amazon Brand Registry
- Do Small Business Owners Need a Trademark Attorney?
- Trademarks vs Service Marks - What's the Difference?
- Trademarks and Domain Names
- Can Your Trademark a DBA?
- Can You Trademark Packaging
- Can You Trademark a Company Name
- Can You Trademark a QR Code
- Can You Trademark a Business Concept
- Can You Trademark a Product
- Resources for Women Entrepreneurs
The Trademark Registration Process
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About the Author
Xavier Morales, Esq.
Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.